Real Estate Marketing with QR Codes...don't forget the Mobile Website

Just read a fantastic article in the September edition of Realtor® Magazine written by Michael Antoniak (click to visit his blog). Michael touches on QR Codes and their application in the Real Estate marketing space. Stories about how QR Technology is shaping the real estate market, in publications such as Realtor Magazine, will go a long way to help fast track adoption of this technology.

I'd like to expand on Michael's story. QR Codes on their own are not the only piece of the marketing equation for Real Estate Agents and Agencies. The essential piece of the puzzle is the need for the Agent's QR Code to link to a properly built mobile website. Without the mobile site the user experience will fall short. It's about connecting the dots, and ultimately user experience.

In addition to developing your mobile web presence, a further critical element not to be overlooked when integrating QR Codes is simple instructions showing people how to get a QR Code Reader on their phone and displaying the shortened URL for your mobile website. When you do, you appeal to all people not just those with QR Code knowledge.

The Clikbrix solution covers all of these bases. We provide your QR Code and the essential reporting that goes along with it, your mobile website that your QR Code resolves to which you can update at anytime with new information or new property listings, as well as creative that will help you ensure you get the most people scanning your code and visiting your mobile site.

QR Codes for Real Estate is an exciting space to be in. As with any new technology there is a "best practices" list that should be adhered to to ensure delivery of a great user experience and drive as much traffic as possible to you and your properties. We think all Real Estate Professionals should give QR Code marketing a try but please don't forget your mobile web presence.